This is the most popular beauty product on Lookfantastic

Are you a fan of this best-selling hair product?

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(Image credit: Getty Images / JGI / Jamie Grill)

There's no doubt that we have done an unprecedented amount of online shopping in 2020. From the best Amazon skincare products to the best sustainable face masks, our local delivery drivers have never been busier (and we are eternally grateful for our key workers!). 

So, what were the most popular products for our at-home spending sprees? Lookfantastic has just shared the best-selling beauty products with My Imperfect Life, and there's a definite at-home theme there. 

From at-home beauty gadgets to hair treatments and skincare routine essentials, it's clear that hair and skin were our biggest priorities in 2020. So, which beauty product came out on top?

Lookfantastic's best selling beauty product is none other than the Grow Gorgeous Density Serum Intense. Promising to thicken strands by up to 13% for fuller-looking hair, it also stimulates the scalp to encourage better blood flow and in turn, growth. Think of it as being a bit like an energy drink for your hair. 

Grow Gorgeous Density Serum Intense, $50

Grow Gorgeous Density Serum Intense

(Image credit: Grow Gorgeous)

Grow Gorgeous Density Serum Intense, $50View Deal

Meanwhile, the UK's best-seller (which also features in the US top 10) is the A-list loved Olaplex No 3 Hair Perfector.

With celebrity fans including Kim Kardashian and Jennifer Lopez, it works to repair broken bonds in your hair and is one of the best antidotes to damaged hair.

Top 10 Lookfantastic best-sellers

  1. Grow Gorgeous Density Serum Intense – $50
  2. Christophe Robin Cleansing Volumizing Paste – $19
  3. Christophe Robin Cleansing Purifying Scrub with Sea Salt – $19
  4. PIXI Glow Tonic – $15
  5. The Ordinary Niacinamide 10% + Zinc 1% High Strength Vitamin and Mineral Blemish Formula – $6.20
  6. Chantecaille Bio Lifting Mask – $160
  7. TriPollar Stop X Device in Rose Gold – $399.50
  8. Erno Laszlo Hydra-Therapy Skin Vitality Mask – $88
  9. Olaplex No 3 Hair Perfector – $28
  10. Eve Lom Cleanser – $56 (save $24)

How many of these are already in your beauty regime?

Lucy Abbersteen
Lucy Abbersteen

Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, Women's Health, InStyle and Woman & Home, and regularly contributes to My Imperfect Life. Most recently she was Junior Beauty Editor at Marie Claire. Covering skincare, haircare, make-up and wellbeing, her job involves anything from picking the brains of the world's top dermatologists to swatching the latest and greatest foundations. When she's not got beauty on the brain, you're most likely to find her spending time with dogs (her sister owns one very sassy cockapoo), reading or sleeping. She's also a big fan of RuPaul's Drag Race, rosé and and house plants that stay alive.