There's no doubt that we have done an unprecedented amount of online shopping in 2020. From the best Amazon skincare products to the best sustainable face masks, our local delivery drivers have never been busier (and we are eternally grateful for our key workers!).
So, what were the most popular products for our at-home spending sprees? Lookfantastic has just shared the best-selling beauty products with My Imperfect Life, and there's a definite at-home theme there.
From at-home beauty gadgets to hair treatments and skincare routine essentials, it's clear that hair and skin were our biggest priorities in 2020. So, which beauty product came out on top?
Lookfantastic's best selling beauty product is none other than the Grow Gorgeous Density Serum Intense. Promising to thicken strands by up to 13% for fuller-looking hair, it also stimulates the scalp to encourage better blood flow and in turn, growth. Think of it as being a bit like an energy drink for your hair.
Grow Gorgeous Density Serum Intense, $50
Meanwhile, the UK's best-seller (which also features in the US top 10) is the A-list loved Olaplex No 3 Hair Perfector.
Top 10 Lookfantastic best-sellers
- Grow Gorgeous Density Serum Intense – $50
- Christophe Robin Cleansing Volumizing Paste – $19
- Christophe Robin Cleansing Purifying Scrub with Sea Salt – $19
- PIXI Glow Tonic – $15
- The Ordinary Niacinamide 10% + Zinc 1% High Strength Vitamin and Mineral Blemish Formula – $6.20
- Chantecaille Bio Lifting Mask – $160
- TriPollar Stop X Device in Rose Gold – $399.50
- Erno Laszlo Hydra-Therapy Skin Vitality Mask – $88
- Olaplex No 3 Hair Perfector – $28
- Eve Lom Cleanser – $56 (save $24)
How many of these are already in your beauty regime?
Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, Women's Health, InStyle and Woman & Home, and regularly contributes to My Imperfect Life. Most recently she was Junior Beauty Editor at Marie Claire. Covering skincare, haircare, make-up and wellbeing, her job involves anything from picking the brains of the world's top dermatologists to swatching the latest and greatest foundations. When she's not got beauty on the brain, you're most likely to find her spending time with dogs (her sister owns one very sassy cockapoo), reading or sleeping. She's also a big fan of RuPaul's Drag Race, rosé and and house plants that stay alive.
When does House of Gucci come out? Everything you need to know about the new film with Lady Gaga
Gaga for Gaga? Get in line! If you're wondering "when does House of Gucci come out?" this is the guide for you
By Danielle Valente •
August 2021 horoscope: what's in store for your zodiac sign this month?
Your August 2021 horoscope is here—and it's a crucial moment in our 2021 storybook...
By Athena Antares •
This is how you create Bella Hadid’s iconic bun
Introducing our new go-to updo
By Naomi Jamieson •
How to repair damaged hair without forking out for a professional
Noticed your locks are looking a little worse for wear? Here’s how to repair damaged hair at home...
By Jess Beech •
We've found the easiest, quickest—and most importantly, chicest—bun hack ever
This viral TikTok bun hack creates the perfect messy bun in literally five seconds
By Naomi Jamieson •
Which is the best shampoo bar? Here are 8 solid shampoo bars that hydrate and nourish all hair types
Shampoo bars are rapidly gaining popularity, but how do they compare to traditional liquid shampoos?
By Lucy Partington •
Ethique shampoo bar review: Is the Mintasy solid shampoo worth the hype?
We gave the Mintasy solid shampoo a try to find out if the Ethique shampoo bar was worth the hype...
By Lucy Partington •
Curly Girl Method for beginners: how to nail the cult regime in three steps
From coils to curls to waves, the Curly Girl Method for beginners has become a cult regime
By Ava Welsing-Kitcher •
Best brushes for curly hair: the best picks for curly and coily hair
Try one of the best brushes for curly hair, so you can detangle and define without snagging or creating frizz
By Keeks Reid •
Olaplex No 8: a beauty editor's honest opinion and a complete guide to how it works
Olaplex No 8 has arrived and it's set to transform dull, damaged strands in just 10 minutes.
By Fiona Embleton •