'Love Island UK' is majorly shaking up how it does fashion—and it's great news

Looks like 'Love Island' got the ‘ick’

Laura Whitmore, Love Island UK. ITV
(Image credit: ITV)

In an exciting move for the planet, Love Island UK's fast-fashion days are over as season eight won't be featuring its usual clothing sponsors—but instead will be teaming up with eBay.

As we know, Love Island is definitely not canceled this year but it will feature some major changes.

In the past, we’ve seen Love Island, which is filmed in Mallorca, partner with the likes of I Saw It First and Boohoo, with its lineup of singletons all wearing the latest collections. It was the norm to never really see an Islander wear the same outfit or bikini twice—despite Love Island lasting for six to eight weeks

Former Islanders have also found a lot of success with mainstream brands since leaving the show. Season five runner-up Molly Mae Hague was appointed the Creative Director of Pretty Little Thing in 2021 and we've lost count of how many of them have created collections with the likes of Pretty Little Thing, Asos and Missguided.

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Those days are now over, as it seems eBay has pulled Love Island’s bosses for ‘a chat’ and has now been announced as the show’s official sponsor. This means eBay will be dressing the new Islanders in pre-loved, second-hand finds for the first time ever—yay!

Jemma Tadd, Head of Fashion at eBay UK (opens in new tab) says: “The impact of Love Island and its stars across the UK is undeniable and together we want to inspire the nation to choose pre-loved first when shopping—even if this means buying or selling one or two pre-loved items to start with, it’s a step in the right direction.”

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This news may also mean we see a change in the actual filming of the show. Mike Spencer, Love Island's Executive producer, explains: “This partnership will see our Islanders get to dive into the shared wardrobes and help themselves to some incredible pre-loved clothes sourced from eBay.” So we’ll likely get to see Islanders put their outfits together from their own summer capsule wardrobe and demonstrate all the great pieces you can find secondhand! 

It seems like our collective attitude towards fast fashion is slowly but surely changing and advertising second-hand shopping on such a large stage is a very exciting move for those of us wanting to live more sustainably—and will hopefully inspire viewers to try out some new shopping habits.

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