DIY dark circles are the latest beauty craze to go viral on TikTok

We spent years covering them up only for them to become a beauty trend years later

woman applying eye cream under eyes
(Image credit: honey_and_milk via Getty Images)

As someone who has spent more hours than I care to count covering mine up with concealer in the mornings, the new dark circles TikTok trend feels a bit against the grain. But hey, that's the beauty of beauty, folks!

This is of course the app that has popularized pretty much everything from space girl make-up to rice water for hair, slugging skincare and this winged liner hack . It really is the place where anything goes.

Gen Z-ers are currently taking to the social media app to share tutorials on how to create your own dark under eye circles, using lipstick, eyeshadow or blush. I guess that's what happens if you don't have your own au naturel version 24/7. Think of it as this year's answer to faux freckles, if you will.

Considering that the Gen Z aesthetic is a more grungy version of 90s beauty trends and many of them like to embrace a natural beauty look, it isn't a total surprise that this is taking off.

One video has amassed more than five million views and a million likes, in which user @sarathefreeelf creates her own dark circles using a lip crayon – and despite years of concealer usage, we're actually into it.



Natural dark circles are usually hereditary, but can be exacerbated by things like allergies, a lack of sleep or not drinking enough water. We're all for embracing them, either way!

It just goes to show that anything can be a beauty trend if you put your mind to it –  although this would be a very brief tutorial if it came from me.

Not quite ready to embrace your dark circles, though? You can shop a few of our favourite concealers below. 

Lucy Abbersteen

Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.