Ulta Black Friday sale: here are the beauty deals you simply can't miss this year

The Ulta Black Friday sale is nearly here and it's full of major makeup deals!

Set of beauty products laid out on a colorful background. Decorative cosmetics and makeup brushes on a pink, blue, yellow orange background, top view.
(Image credit: Getty)

Normally you have to wait until the end of November for deep discounts, but the Ulta Black Friday sale has graciously come early for all of us makeup fanatics. If you're on the hunt for great beauty at a bargain, this is the shopping event for you. 

The beauty retailer's Black Friday and Cyber Monday 2021 deals include a whopping 50% off your favorite makeup, hair and skincare brands, from Dior to Too Faced to Morphe and everything in between. 

So whether you're looking for stocking stuffers like the best eyeshadow palettes, Black Friday perfume deals or simply a little something-something to treat yourself, now's the time to load up that shopping cart!

Ulta Black Friday Quick Links

Early Ulta Black Friday Deals You Can Shop Right Now

SMITH & CULT Locked & Lit CBD Lipstick: $̶2̶2̶  $5.50

SMITH & CULT Locked & Lit CBD Lipstick: $̶2̶2̶  $5.50 (75% off) | Ulta

Hydration, high-impact color AND hemp-derived CBD for a calm-and-cool effect? What more do you need?!

Stila Double Dip Liquid Eyeshadow: $̶2̶4̶  $12 (50% off) | Ulta

Stila Double Dip Liquid Eyeshadow: $̶2̶4̶  $12 (50% off) | Ulta

Want to shimmer under that mistletoe? This liquid eyeshadow duo (one side's velvet matte, the other festive glitter) is here to help.

Clinique Even Better Makeup Foundation: $31 | Ulta

Clinique Even Better Makeup Foundation: $31 | Ulta

During Ulta's early Black Friday sale, you can get a half-off Clinique concealer with the purchase of any Clinique foundation, as well as a free gift with purchase. 

Morphe Continuous Setting Mist: $̶1̶6̶  $9.60 (40% off)  | Ulta

Morphe Continuous Setting Mist: $̶1̶6̶  $9.60 (40% off)  | Ulta

Set it and forget it with this cult-favorite setting spray, infused with Vitamin E, Vitamin B5, and fruit extracts.

Lancôme Idôle Eau de Parfum: $̶9̶9̶  $69.30 (30% off) | Ulta

Lancôme Idôle Eau de Parfum: $̶9̶9̶  $69.30 (30% off) | Ulta

As part of the Ulta sale, if you purchase at least $50 worth of Lancôme products online, you'll receive a free Advanced Genifique Radiance Starter Kit (valid thru 11/20 or while quantities last).

NYX Advent Calendar: $̶6̶0̶  $42 (30% off) | Ulta

NYX Advent Calendar: $̶6̶0̶  $42 (30% off) | Ulta

The holidays simply aren't complete without a beauty advent calendar. Get this one, packed with NYX's beloved Butter glosses, single shadows, and more, for 30% off. 

LORAC Unzipped Eyeshadow: $̶3̶5̶  $17.50 (50% off) | Ulta

LORAC Unzipped Eyeshadow: $̶3̶5̶  $17.50 (50% off) | Ulta

A nude eyeshadow palette is the little black dress of your beauty bag, always in style. This 50%-off deal adds the extra incentive of a mini Behind The Scenes Eye Primer.

InfinitiPRO by Conair Hair Dryer: $̶3̶4̶.̶9̶9̶  $24.99 (30% off) | Ulta

InfinitiPRO by Conair Hair Dryer: $̶3̶4̶.̶9̶9̶  $24.99 (30% off) | Ulta

If you're already pinning holiday hair looks, it's time to upgrade your dryer game. This ergonomically designed blower has fast-drying tech so you're never late for the party. 

Ulta Black Friday Buying Advice

When is the Ulta Black Friday sale?  

Ulta will be offering new Black Friday deals across all categories starting from November 11 and running through Black Friday, which takes place on Friday, November 26 this year. Their official-official Black Friday sale begins on November 20 at 9pm ET and in-store on November 21 at 8am local time. 

Here's the November sales breakdown, so be sure to mark your calendars!

  • Early Black Friday: November 18-20
    Beauty buyers can expect fresh Ulta deals to drop every Thursday through Saturday in the lead-up to Black Friday.
  • Black Friday: November 21-27
    Ulta will celebrate the main event by hosting a whole week of serious savings, with up to half-off some of its most popular beauty brands.

What can we expect from the Ulta Black Friday sale?

Due to the pandemic in 2020, the beauty retailer diverted its focus from an in-store Black Friday event to an online celebration last year, a boon for shoppers as it meant that those killer deals were extended throughout the entire month of November. (Not to mention that you didn't have to put on a bra or leave your couch to enjoy the sale!)

This year, we're expecting a mix of digital and in-store festivities, and the Ulta website will launch sales on specific products and brands that you can shop starting as early as November 11, including 50% off fragrance sets, NYC holiday makeup kits, Morphe palettes and more. Hope you've got your list and you're checking it twice!

The retailer also has historically offered free gifts when shoppers hit a purchase minimum—around $60 these last few years—everything from travel-sized gift sets to free robes (!) so plan accordingly. 

What was in the Ulta Black Friday sale last year?

To whet your buying appetite, here are just a few of the serious discounts that Ulta offered during Black Friday 2020: