This is the most popular TV style icon ever

When it comes to TV style icons, did your favorite character make the cut?

Euphoria, tv
(Image credit: Alamy Stock Photos:Eddy Chen-HBO / The Hollywood Archive)

Before drawing on inspiration from #OOTD and Pinterest boards, our favorite TV shows gave us TV style icons and the fashion inspiration we craved. From trying to find the exact lipstick Jennifer Aniston wore as Friend's Rachel Green or trying to live our best Sweet Valley High lives by adopting one of these 90s fashion trends or obsessing over The Nanny Fran Fine's fashion, the options for inspiration were endless. So what—and who—has had the greatest impact on our wardrobe? 

Money.co.uk did some digging to uncover the characters with an A+ taste who've inspired shopping sprees (and streaming marathons). Over the past 12 months, the site has analyzed Google traffic to gather its findings. If you're thinking about updating what's in your closet, your timing is impeccable: Let's start with the top three TV shows that influenced our style the most. Can we get a drumroll, please?

Gossip Girl came in third with a whopping 360,100 annual searches—the show was the inspiration for the AW21 Alice + Olivia collection too.  The silver medal went to the cult favorite Friends, which draws 694, 200 searches per year. And the top spot—our gold medal—went to Euphoria with a staggering 1,107,700 yearly searches. Phew! 

But Money.co didn't stop there. The site decided to kick things up a notch by looking at specific characters, and we can't resist an in-depth style analysis. 

TV style icons: these are the top 10 characters that influence our wardrobe the most

10. Alexis Rose of Schitt's Creek

9. Sabrina Spellman of The Chilling Adventures of Sabrina

8. Veronica Lodge of Riverdale 

7. Villanelle of Killing Eve

6. Rue Bennett of Euphoria

Zendaya as Euphoria's Rue in 2019 is one of the most popular tv style icons

(Image credit: Eddy Chen-HBO / The Hollywood Archive via Alamy)

5. Cheryl Blossom of Riverdale

4. Monica Gellar of Friends 

3. Blair Waldorf of Gossip Girl

tv style icons, Leighton Meester and Blake Lively on location for "Gossip Girl" on June 25, 2008 in Port Washington, New York.

(Image credit: Photo by James Devaney/WireImage)

2. Maddy Perez of Euphoria 

1. Rachel Green of Friends

Actress Jennifer Aniston star as Rachel Green of NBC's comedy series "Friends' is the top tv style icon

(Image credit: Getty Images / Handout)

Even though Rachel and Ross were constantly on breaks, we can never separate ourselves from Ms. Green's ever-stylish outfits—like the Whistles Rachel Green dress—and, naturally, her iconic haircut. 

If you're looking for a few more styles to emulate—or just a fun show to binge on a Friday night—check out what's coming to Netflix this month and get a jump start.

Danielle Valente
Digital News Writer

Need a TV show recommendation? Maybe a few decor tips? Danielle, a digital news writer at Future, has you covered. Her work appears throughout the company’s lifestyle brands, including My Imperfect Life, Real Homes, and woman&home. Mainly, her time is spent at My Imperfect Life, where she’s attuned to the latest entertainment trends and dating advice for Gen Z.


Before her time at Future, Danielle was the editor of Time Out New York Kids, where she got to experience the best of the city from the point of view of its littlest residents. Before that, she was a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, and amNewYork, to name a few. 


When Danielle’s not writing, you can find her testing out a new recipe, reading a book (suggestions always welcome), or rearranging the furniture in her apartment…again.