Every year, our favorite fashion and beauty retailers put their best foot forward to deliver the most extravagant (and value for money) advent calendar for the Christmas season. This year, one brand's offering has been the most in-demand yet and we're dying to get our hands on it too.
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The MAC Cosmetics beauty advent calendar (opens in new tab) is the most sought advent calendar this year, according to a new report on Google search trends.
Available to shop now, the festive special includes 24 of MAC's cult-favorite products and is priced at £135 despite the products being worth £340 combined.
Shop now: MAC Advent Calendar, (£135 (opens in new tab)) - Worth (£340)
The lucky few who get their hands on the limited edition 'Box of Tricks' will be pleased to find a mix of deluxe and full-sized goodies such as MAC's famous Matte Lipsticks in must-have colors such as Teddy and Taupe, alongside gorgeous eyeshadows in shades Brun, Omega, and more. If you're more of a skincare girl, you'll be happy to know that the brand's Prep+Prime range is also included.
The MAC advent calendar was closely followed by Jo Malone's offering, which ranks as the second most in-demand advent calendar this year.
The research, which was conducted by digital marketing agency, Foundation, highlighted that the Jo Malone Advent Calendar had an average of 8,600 monthly searches, while MAC had 9,800. Meanwhile, Charlotte Tilbury placed third with 6,300 searches.
See the full list below:
- Mac Advent Calendar - 9,800
- Jo Malone Advent Calendar - 8,600
- Charlotte Tilbury Advent Calendar (opens in new tab) - 6,300
- Rituals Advent Calendar - 5,700
- Benefit Advent Calendar (opens in new tab) - 4,100
- M&S Advent Calendar - 3,900
- Glossybox Advent Calendar - 3,700
- Lush Advent Calendar - 2,500
- Elemis Advent Calendar - 1,700
- Soap and Glory Advent Calendar - 1,600
“The searches for these types of advent calendars are on the rise; this time last year, there were just 21k searches for the term ‘beauty advent calendars’, whereas this year, there’s already been 33k searches," says Olivia Alcorn, Beauty Digital Marketing Strategist for Foundation. “We are also seeing the trend last longer - with searches picking up earlier in September and lasting longer into December. This is likely because brands are better stocked compared to previous years where they were known to sell out quick."
And on that note, we're off to buy our MAC advent calendar immediately!
Sagal is a journalist, specialising in lifestyle, pop culture, fashion and beauty. She has written for a number of publications including Vogue, Glamour, Stylist, Evening Standard, Bustle, You Magazine, Dazed and Wonderland to name a few.
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